SOUTH PARK SEASON 23 - SPandME.com

Role: Senior Design Director

For the 23rd season of South Park, the Comedy Central Brand Creative team developed a campaign with the creative leads at the show to parody 23andMe with our own version of a South Park genealogy test, which gave users the opportunity to see what their “genetic makeup” was as related to South Park’s residents. As Senior Design Director on the project, I helped establish the graphic translation of key art into digital spaces, and personally conceptualized and oversaw the design of SPandMe.com and all sharable results graphics.