Role: Senior Design Director
In 2018, after a healthy seven years of a brand aesthetic that worked well but had grown unwieldy with variation, the Brand Creative team at Comedy Central was challenged to simplify and develop new tools and elements for the brand to assume a more premium presence across all platforms. As Senior Design Director overseeing digital for the brand, and partnering with Loyal Kaspar to develop the new package, we reinvigorated our logo and “C Mark” for use in specific spaces, designed a proprietary type family, and developed systematic layouts for all our platforms from broadcast to mobile.
In developing the primary systems with the VP of Design, I lead a team of designers to create formatted templates for various social spaces including Facebook, Youtube, and Twitter, created simplified systems for episodic content for social, constructed promo end slates and MOGRTs for various aspect ratios, and oversaw all daily production for the brand across every platform we occupied. Compiling all these elements into a digital-specific style guide, I worked with every department creating content for social spaces to help ensure the new brand style were implemented as intended.
Additionally, any new digital environment Comedy Central ventured towards, I was key in ensuring the brand made sense in the new launch spaces. These included Comedy Central Now on Amazon, AppleTV and ROKU, the ViacomCBS-owned streaming service PlutoTV, Podcast and radio services, and brand properties including CC Stand-Up, CC Roast, CC Creators Program, and many others.